Internet marketing can be overwhelming, especially when you are new and merely beginning to learn about the field. As you sort through information in articles and online discussion boards, you’ll find all sorts of lists featuring “how you too can be the next big thing!” The items on these lists probably all appear inconsistent. One list will state that becoming successful in IM is all about exercising patience. Another is going to state that you should have plenty of business savvy. And, naturally, there are going to be dozens of sales pages claiming they have the software or training to teach you how to be the next big thing. Business smarts, creativity and patience are all extremely essential to your success in IM. All you need for that is the money to employ a seasoned copywriter. A pretty website and extensive FAQ are not what you need for good communication. A good web designer and writer can handle those things. Being a good communicator demands learning to handle interpersonal communication as well as your copy and web site. And how can you take care of that?
This is explained well by considering Passive Paydays. 1. The email doesn’t have to be very long. All you have to do is write a brief message that says something like “I received your e-mail and will be sending you a detailed response shortly. This helps the the person you’re responding to to distinguish your email from the auto responders that everybody else uses.
2. Don’t be a call screener. Do this even if the Caller ID tells you that the call is from a person that you really do not wish to talk to. The good news is that there is, nonetheless, an exemption to this rule. You don’t need to answer your phone 24 hours a day. Instead of this, specify clear “business” hours that you are available to take phone calls. These hours should be displayed in a conspicuous area on your website and stated in your voice mail message also. And, obviously, every person who leaves a message deserves a return call.
3. Check with customers to make sure that they received your memos, emails, letters, etc. This will show the person that you genuinely care about keeping in contact with them.
